One of the biggest goals for Windows 8 that Microsoft is expanding the tablet market, and according to the latest figures from Strategy Analytics, Microsoft has achieved that. In the third quarter of last year only 400,000 Windows tablets (tablet market share up 1.7%) assigned worldwide and this number is almost unchanged compared to 2011. 6 months later, with the appearance of the Windows 8/RT tablet from Acer, Lenovo, Asus, Samsung and Microsoft both lines produced by the Surface, Windows tablet market share has risen to 7.5%. In quarter 1/2013 of 3 million tablet with Windows 8/RT assigned, a very good growth if compared with data in the operating system yet released.
Surface Pro Computers
Overview of the industry, the total number of tablets to be delivered in the first three months of this year was 40.6 million units, up 64% compared with the previous quarter and increased by 2.17 times compared with quarter 1/2012. The level of growth in 2013 compared to 2012 was 17%, lower than the 29% growth recorded in the period 2012-2011.
iPad still leads with 19.5 million units were delivered, an increase of 65% compared to the same period last year. Even so, the iPad’s market share decreased from 63.1% at the beginning of last year to just 48.2% this year. By then the Android tablet with the number of machines assigned to 17.6 million units, an increase of 2.75 times compared to the first quarter of 2012. Android tablet market share increased from 34.2% up to 43.4% in Q1/2013. The moment that the number of Android tablets are delivered in a quarter surpassed iOS has come very close.
Market share in the tablet OS in the quarter 1/2013
Market share data by operating system
(Source: Strategy Analytics & Tinhte)
